Alliance Sports Fund – First Major Deal Completed

24 May 2023 - 2:06 pm

First Major Deal Completed

I am thrilled to announce that Alliance Sports Fund has successfully completed its first major
investment deal with a top 30 English football team.

The loan is for £1 million and is secured against the club´s full playing squad as well as their assets over a 3 year term, with a fixed interest rate of 14% gross per annum, paid back to the fund in monthly instalments.

This deal is a significant milestone for the fund and demonstrates our commitment to investing in high growth sports sectors and on providing alternative means of flexible and bespoke financing to clubs within the English Football League.

The fund is also firmly positioning itself to support the development of emerging and promising clubs that have the potential to deliver strong financial returns and by doing so, we are helping to build a stronger and more resilient sporting ecosystem.

This is expected to lead to increased revenues, better infrastructure and greater resources for clubs to invest in their players, facilities and communities. Ultimately, the aim is to help improve the overall quality and competitiveness of the EFL, benefiting both fans and stakeholders alike, whilst providing the fund with an attractive return and maintaining strong securitisation on invested capital.

By offering innovative financing solutions, the fund can help to unlock new sources of capital for clubs that may otherwise struggle to secure traditional financing. This can be particularly important for smaller clubs or those that are looking to fund specific projects or initiatives.

Immediate Return to Shareholders

We conducted thorough due diligence on the football club´s financials and we are fully confident in their ability to repay the loan on time, as the club has a successful track record of borrowing money as well as an unblemished repayment history.

This investment will provide an immediate and stable return for our shareholders in these otherwise highly volatile times, as well as the fact it directly aligns with our investment strategy of investing in high-performing sports clubs and assets.

This deal is a testament to our expertise and ability to source and execute deals that benefit both our investors and the sports industry.

Remaining at your service,

Iain Crawford, CEO.